Sunday, March 23, 2008

Why Choose Organic?

We all know that we are what we eat. When we eat organic, we are eating optimum food produced in the best conditions. Organic fruits and vegetables contain higher vitamins, minerals, enzymes and phytonutrients than the mass-produced variety and are also more intensely endowed with scent and colour. Organic meats are produced from animals that are treated humanely and reared on certified organic feeds and pastures. We also believe that they taste so much better!

Organic is healthy for the planet. Organic farming and production practices are designed to work in harmony with nature and the seasons. These practices are sustainable and independent of harmful chemicals, pesticides and fertilisers. Buying organic supports the future of our earth.

All authentic organic foods and products are certified. The certification label ensures that a stringent set of tests and standards have been met at every stage of the product's movement from the farm to the shelf. (If we don't have certified organic produce on offer, then we'll offer you the next best thing - as natural as possible).

The Biological Farmers of Australia (BFA), NASAA, ORGAA, USDA Organic are a few bodies permitted to certify organic produce. Organic foods are permitted to contain a maximum of 5% of uncertified ingredients from a restricted list, and those ingredients must be labelled on the product. Most organic processed foods such as soft drinks and dairy foods do not contain preservatives.

Organic foods and products typically cost more than their conventionally mass-produced, chemically farmed counterparts; that's because they represent the real cost of growing and producing at high quality. However, it is one of aha's intentions to, over time, make organic products more cost-effective to the consumer.

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